Dairy-free cheesecake and “chicken” tenders, faux feta and “fish” fillets—grocery stores are packed with delicious vegan options for just about every food you can think of, so there’s no need to buy meat and dairy foods, which are always products of suffering.

Animal advocates can help nonvegans discover that animal-friendly living is delicious, healthy, and rewarding! And it’s easier than you think. Here are 10 simple, fun ways to turn a routine trip to the grocery store into someone’s animal liberation revelation.

Make a Fashion Statement

Turn heads even more than usual by wearing clothing with animal rights messaging to the grocery store and bagging your purchases in our eye-catching reusable tote.

Turn Your Car Into a Mobile Billboard

Your car can advocate for animals, too—put a PETA bumper sticker on it for everyone in the parking lot to see and read.

Chat It Up With Curious Shoppers

Some folks are interested in trying vegan food but just need a little encouragement. If you notice someone tentatively checking out vegan products, suggest some of your favorite brands. Most people are happy to connect with a friendly face.

A Little Stickup Isn’t a Crime

PETA’s “End Speciesism” decals stick beautifully to bulletin boards, coupon books, packages in the meat and dairy sections, products tested on animals, and glue traps and poisons intended for animals.

You Speak to That Manager!

Is your grocer stocking all the best and latest vegan food options? If not, tell them what missing products you’d like to buy. Encourage your friends, your family, and other customers to make the same requests.

Move Over, Girl Scouts

With PETA’s help, you can set up an information table outside a grocery store, complete with stickers and flyers about the many benefits of going vegan. Just be sure to get the OK from the store management first. If you’re promoting food products sold inside, you’ll have a better chance of getting approval.

Brush Up on Your Spiel

Be informed and ready to answer common questions so that when they come your way, you’ll have well-composed responses for engaging with shoppers. PETA.org has all the info you need.

Experience the Allure of the Brochure

Tuck brochures about meat, eggs, dairy, and even vegan baking hacks between products so that people grab for them out of curiosity. Maybe it’s a coupon, or maybe it’s something that can save nearly 200 lives a year.

Not All Charities Are Doing Good Work

When the cashier asks, “Would you like to donate to this charity?” make sure it’s not one of the organizations that commission cruel experiments on animals like St. Jude Children’s Research Hospital, Susan G. Komen, the March of Dimes, the American Cancer Society, or the American Heart Association. Medical “research” that involves tormenting animals isn’t medical research. By politely explaining why you’d rather not donate, you may persuade the customers behind you not to support experiments on animals, either. If you’re uncertain, you can always save your change and donate to PETA. Our work for animals depends on generous people like you.

Get by With a Little Help From Your Followers

Share your grocery store activism with your network on social media and inspire them to become “supermarket superstars,” too!

Get Creative

Think outside the box: Dress up like a cow and hold a vegan ice cream giveaway outside an ice cream store. Slip our free vegan starter kits into magazine racks at the dentist office. Pin “Don’t Shop—Adopt!” leaflets on bulletin boards. Change your Wi-Fi name to “Go Vegan.” Do some vegan outreach with your rideshare driver and other captive audiences. E-mail companies and restaurants that need to do better—and compliment the ones that are. Tell your Starbucks barista your name is “Drop the nondairy milk surcharge.” Put on your creative cap and let us know what you do!

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