Welcome to PETA Prime

  • Dec
  • 18

Animals Are Wondrous: Mice

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Mice are complex, unique beings with the capacity to experience a wide range of emotions. These highly social animals communicate with each other using high-frequency sounds that are inaudible to the human ear. Male mice woo mates with high-pitched love songs. Female mice with litters will vigorously defend their nests and young.

Mice become emotionally attached to …

Posted to Money | Posted to Tags: , , ,

  • Dec
  • 17

Milk: It Does a Body … Bad

Posted by at 1:40 PM | Permalink | No Comments


You have to hand it to the dairy industry’s marketing geniuses. They’ve paid everyone from Chris Brown to Katie Couric to shill for cow’s milk and persuaded the likes of the National Football League, Quaker, and Taco Bell to jump onboard. But as researchers investigate all the health claims that the milk industry makes, they’re coming up short on …

Posted to Health | Posted to Tags: , , , ,

  • Dec
  • 16

What Did PETA Do in 2014?

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PETA has been working for more than 30 years to stop animal suffering, and 2014 was our best year ever. Watch PETA take on the biggest animal abusers with eye-catching tactics and groundbreaking innovations, and find out what you can do to make 2015 even better!

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  • Dec
  • 15

It’s Secret Santa–PETA-style!

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Be-a-Secret-Santa

Tired of swapping anonymous gifts with random coworkers or family members every holiday?

Now there’s an easy way to be a Secret Santa for those who will be truly grateful for your gift—the many dogs, cats, rabbits, and other animals who need PETA’s vital work to save them from cruelty and abuse.

PETA’s Secret Santa program is a festive way to help animals and …

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  • Dec
  • 11

Meet Marta Holmberg, PETA’s Director of Youth Outreach and Campaigns

Posted by at 1:23 PM | Permalink | 1 Comment


marta

This is the follow-up to an article about peta2 posted on PETA Prime last week. 

Augustus Club: PETA has been cited as the most popular social-change organization among young people. In your opinion, why does PETA connect with young people more successfully than other organizations?

Marta Holmberg: Early on, we recognized the importance of reaching young people, and we decided to …

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  • Dec
  • 10

PETA Prime Book Club: Why Do Dogs Hump?

Posted by at 3:27 PM | Permalink | 1 Comment


marc book

Now that I’ve caught your attention … may we discuss this subject in polite company?

Readers who have ever had an embarrassing show of affection from their dog will relate to Dr. Marc Bekoff’s book Why Dogs Hump and Bees Get Depressed . This lively collection of essays is a sequel to the author’s The Emotional Lives of Animals. Bekoff is an evolutionary biologist who writes with heart, soul, …

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  • Dec
  • 9

PETA’s 2015 “Rescued” Calendar: Beautiful Portraits, Heartwarming Stories

Posted by at 1:57 PM | Permalink | No Comments


PETA_2015_Rescued_Calendar_Cover

PETA’s new “Rescued” calendar features some of the many dogs, geese, bears, and other animals who have been saved from lives of cruelty and abuse, thanks to the generosity of PETA donors.

The wonderful photos and inspiring stories in our 2015 calendar represent only a fraction of the animals who are helped by PETA every single day. Each month also includes animal …

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The information and views provided here are intended for informational and preliminary educational purposes only. From time to time, content may be posted on the site regarding various financial planning and human and animal health issues. Such content is never intended to be and should never be taken as a substitute for the advice of readers' own financial planners, veterinarians, or other licensed professionals. You should not use any information contained on this site to diagnose yourself or your companion animals' health or fitness. Readers in need of applicable professional advice are strongly encouraged to seek it. Except where third-party ownership or copyright is indicated or credited regarding materials contained in this blog, reproduction or redistribution of any of the content for personal, noncommercial use is enthusiastically encouraged.


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