Check out vegan bodybuilder Jim Morris—Elton John’s ex-bodyguard—in PETA’s newest ad  urging people to go vegan to improve their health and increase their life  expectancy.

Pretty buff for a septuagenarian, huh?

He broke the color barrier in bodybuilding, and now he’s breaking the age  barrier as PETA’s most senior pin-up to promote vegan eating. Jim is also the  subject of a documentary premiering this month at the 2014 Slamdance Film  Festival in Utah.

It’s never too late to make healthy, humane choices. Jim went vegetarian when  he was 50 and vegan when he was 65. In an interview with PETA, he talks about  the health problems he endured when he ate meat and dairy products and he  laments that he would likely not be alive today if he had continued to eat an  unhealthy animal-based diet. He reveals that he now not only feels better  physically but also feels good about himself because his food choices no longer  cause thinking, feeling animals to suffer.

While not everyone wants to look like a bodybuilder, most people want to be  fit and trim well into their golden years. Studies show that vegetarians and  vegans live, on average, six to 10 years longer than meat-eaters and that  they’re less likely to suffer from common,  chronic illnesses.

If you want to look and feel awesome at any age, pick up a copy of PETA’s  free vegetarian/vegan  starter kit. No heavy lifting required—we promise.