Now’s your chance to win one of three stylish and fashionable skin-free handbags from Urban Expressions.

To enter, simply e-mail your answer to the question “What does cruelty-free mean to you?”—along with your full name, street address, and phone number. Be creative! Tell us the story of what inspired you to drop skins from your own wardrobe, write a poem about how you convinced a family member to ditch fur, describe the moment an animal helped you realize the importance of compassion … the possibilities are limited only by your imagination!

PETA Prime will pick the three most creative and inspirational answers that we believe would best explain the importance of a compassionate and cruelty-free lifestyle and award each entrant one of three beautiful Urban Expressions Dakota handbags.

Contest entries will be accepted by e-mail only from Tuesday, July 30 through Wednesday, August 7, 2013. No purchase is necessary and the contest is open to U.S. residents only. Winners will be determined on Friday, August 9, 2013. Be sure to read our privacy policy and terms and conditions, as you’re agreeing to both by submitting your entry. Void where prohibited by law. Good luck!