“Teaching a child not to step on a caterpillar is as valuable to the child as it is to the caterpillar.”—Bradley Miller

How can you help the children in your life tap into their innate compassion for animals when doing so would require talking about difficult topics like slaughterhouses, puppy mills, and laboratories that test on animals?

That common conundrum led PETA to found TeachKind, our humane education division that can help anyone address tough topics from a kid-friendly perspective. TeachKind offers books, activities, lesson plans, contests, conversation guides, and many other resources that help build on kids’ natural empathy for animals. Now, TeachKind has partnered with The Good Kid Project to offer parents, family members, and educators exciting new edutainment tools.

Much like TeachKind, The Good Kid Project aims to enhance every child’s tolerance, humility, and desire to help others. On its website, the organization celebrates individual kids who are making a difference in their world and shares how they turned inspiration into action—kids like Genesis Butler, who went vegan at age 3 and persuaded her family to as well. She has won PETA’s Cutest Vegan Kid prize, Young Hero for Animals Award, and Young Animal Activist of the Year Award, among other accolades, and is one of the youngest people ever to give her own TEDx Talk. TeachKind and The Good Kid Project know that every child has the potential to be an influential voice for good, just like Genesis.

As part of the two groups’ collaboration, The Good Kid Project is offering PETA supporters a discount on its bestselling activity set, We’re All Animals. The set features 30 easy-to-digest short stories presented on durable, washable illustrated cards, along with discussion questions, kid-friendly challenges, and an adult guidebook with loads of practical ideas to help kids understand their feelings of empathy and apply them in their daily lives.

For instance, one story follows the main characters Addie, Oliver, and friends as they encounter a truck transporting cows sitting at a stoplight and allows them all to express how the event made them feel. Kids will relate to the stories’ characters, both human and animal, and come to discover that we’re all animals.

PETA supporters can take 20% off the cost of We’re All Animals by using the code TeachKind20. And The Good Kid Project will donate $3 to TeachKind every time the code is used to help both organizations continue to inspire future leaders of the animal rights movement and the movement to end all oppression.