Living with compassion for all isn’t just good for animals and your health—it’s also good for business! Vegan and cruelty-free products are hotter than ever, and more animal-friendly companies are popping up every day as a result.
For the first article of a new PETA Prime series, we spoke with Suzanne Ericsson, CEO of Plant Based Foods, about her all-vegan company and what inspired this fourth-degree black belt holder and advocate for animals to put compassion at the center of her business plan.
What made you become an advocate for animals?
I have always loved animals. Growing up in Sweden, I discovered the injustices and abuse of animals in so many different areas, which made it important for me to get active and do what I can do to help reduce their suffering.
Why do you think it’s important to provide vegan versions of products like caviar and pâté?
I think it is important to show the public that you can have vegan alternatives to most animal products and that vegan food is not boring! Cavi-art and Vegan Zeastar are great products that add an extra touch to many dishes.
Which of your products do you eat the most at home?
I eat the MozzaRisella cheeses daily. Having grown up on dairy cheese, making the switch to vegan cheese was easy. The MozzaRisella product line has several different cheeses, and it is launching meals, ice cream, and yoghurt, all healthy and based on germinated brown rice.
How have restaurants and retailers embraced your product range?
The products have been very well received by both restaurants and retailers. The products have received good exposure on social media, and interest is growing.
What do you think will be the most exciting vegan food trend next year?
It’s very exciting that the vegan market is having such a strong growth. I think the market for dairy substitutes will continue to grow, and I am looking forward to new vegan seafood that will hit the market next year.
How do you share your compassion for animals with those who aren’t so animal friendly?
By explaining and showing them what happens to animals on factory and fur farms, in laboratories, and for entertainment. Most people have no idea. It is a shame that these practices are kept so well hidden from the public. On social media and in newsletters, organizations like PETA are doing wonderful work investigating and exposing what animals endure.
Any advice for someone wanting to start a cruelty-free business?
It is exciting that cruelty-free businesses are on the rise. If you have a great idea and the passion to support it, now is a very good time to get into market!
