Fashion trends come and go, but compassion never goes out of style.
That message was front and center at MAGIC Las Vegas 2026, one of the fashion industry’s largest trade shows, where team members from the PETA-Approved Vegan program met with brands to ask a simple but powerful question: Why use animals when stylish, innovative alternatives already exist?
Across the bustling show floor, exhibitors showcased animal-free materials ranging from vegan leather, faux fur to plant wool and innovative bio-based fabrics, signs of an industry moving toward compassion.
One of the most inspiring parts of the event were the PETA-Approved Vegan partners who show that cruelty-free fashion is both beautiful and successful. Brands such as Urban Expressions and Jen & Co. are leading the way with stylish handbags and accessories that prove consumers never need to choose between ethics and style.
The growing presence of vegan materials at events like MAGIC reflects years of progress driven by PETA and our dedicated members. Through corporate outreach, consumer education, and high-profile campaigns, PETA has persuaded hundreds of brands, designers, and retailers to ban fur and wild-animal skins and to embrace kinder alternatives. Today, many companies are working with PETA to explore innovative materials, improve sourcing practices, and meet rising consumer demand for fashion that excludes animals.
Attendees received PETA-Approved Vegan outreach bags filled with educational resources, vegan material samples, and donations from compassionate businesses. Partners SUSMATA and Etiteks showed how innovative materials and clear labeling make it easier for consumers to identify animal-friendly products, while vegan treats from Wild West Chocolates sparked conversations throughout the event.
MAGIC Las Vegas 2026 reinforced a clear shift toward animal-free materials and made one thing clear: animals are not clothing.
Looking for animal-friendly fashion? Explore brands in the PETA-Approved Vegan Brand Directory. If you own or work with a compassionate company, learn how the PETA-Approved Vegan Program can help showcase your commitment to animals.
