Show the World What Being Beautiful Really Means!

Entry for the contest has now ended. Please click here to see the five finalists and vote for this year’s Most Beautiful Vegan Over 50!


Does your compassion for animals inspire others? Has your vegan lifestyle given you a healthy glow inside and out?

If you answered “yes!” to both questions, PETA wants you to help us show the world what compassionate beauty looks like by entering PETA Prime’s 2020 Most Beautiful Vegan Over 50 Contest.

Before you enter, please make sure that you meet these qualifications:

  1. I am at least 50.
  2. I live beautifully. Desirability isn’t just about having a perfect body mass index. Compassion, enthusiasm, dedication, optimism, smarts, and being fun, encouraging, and uplifting—all the virtues that make a vegan beautiful are what we’re looking for.
  3. I take action for animals. There are many, many ways to advocate for animals. If you’re volunteering with local animal groups, attending protests, or sharing animal rights literature with friends and loved ones, let us know!

If everything checks out, show the world that you have what it takes by entering PETA Prime’s Most Beautiful Vegan Over 50 Contest.

Here’s how it works: After you submit your application, PETA will review your entry for approval.

If you’re among our five finalists, you’ll get the chance to share your compassion and inspire others to go vegan and take action for animals.

PETA will consider two factors in choosing the finalists:

  • The enthusiasm you demonstrate in promoting your vegan lifestyle
  • Your level of desirability (See number two on the checklist above.)

We will then consider three factors in choosing the winner:

  • The total number of votes that you receive
  • The enthusiasm that you demonstrate in promoting your vegan lifestyle
  • Your level of desirability, including all the qualities that make you shine

Here’s the fine print:

Entry is open from Monday, September 28, through Monday, October 12, at 5 p.m. ET.

Five finalists (of any and all gender identities) will be announced on Wednesday, October 28. A PETA panel will determine the final five. Each finalist will win an exclusive prize pack from the PETA Shop. The public will then have the opportunity to vote and help us determine the one winner.

If you’re selected as a finalist, your name and photo will be presented on our website and on the PETA Prime Facebook page.

Voting will close on Wednesday, November 11, at 5 p.m. ET, and the winner will be announced on Friday, November 20!

The winner will receive a $125 gift certificate to the PETA Shop and an exclusive profile story featured on the PETA Prime website.

Contest Guidelines

  • Entrants must be vegan.
  • Entrants must be at least 50 years old.
  • Only residents of the U.S. are eligible.
  • Entrants of all gender identities are encouraged to apply.
  • While previous entrants of PETA contests are encouraged to enter, this contest is not open to winners of past Sexiest Vegan Over 50 competitions.
  • Entrants should not be celebrities. If you’ve won your hometown’s beauty pageant or appeared in your local firefighters’ calendar, you still qualify. But if you regularly appear in People magazine, we respectfully ask that you step out of the spotlight for this contest.
  • Photos must be tasteful.
  • Only the entrant should appear in photos.
  • High-resolution photos are required. Images must be sharp (not blurry or fuzzy) and well lit.
  • Each of the five contest finalists chosen will receive a PETA Shop gift basket.
  • The one winner will receive a $125 gift certificate to the PETA Shop and an exclusive profile on the PETA Prime website.
  • No purchase necessary. Void where prohibited by law.