Flocks of sheep dotting green fields may contribute to an idyllic image of the British countryside, but their abuse in shearing sheds is something straight out of London’s dungeons. Yet another exposé of the wool industry proves that there’s no such thing as “ethical wool.”

The holidays are upon us, and there’s no better time to exercise your consumer power to help animals. Now, more than ever, you hold the power to influence how companies operate, and we’ll show you how.