Danny Swan has had a long career in food and environmental justice. He most recently helped open a food co-op in West Virginia, where he has championed urban farming and healthy food for all.

When PETA released footage in 2019 showing frightened goats in China and Mongolia crying out in pain as their hair was ripped out with metal combs, consumers were appalled and companies were left scrambling. Dozens of brands cut ties with the cashmere industry, but others devised ways to keep right on selling it, hiding behind sham animal welfare “standards.”