This time of year, many kind people are thinking of ways to support the causes that they care about and help those in need. That’s why we want you to know that donating stocks can be one of the most mutually beneficial—and tax-savvy!—ways to support your favorite charitable organizations.

Jump-start your end-of-year giving and double your impact for animals with PETA’s unique stock matching-gift challenge. If you have appreciated securities that have been held for longer than one year, donating stock directly to PETA will help us achieve groundbreaking victories for animals and can offer you significant financial benefits, including the following:

  • You won’t owe capital gains tax on the shares that you donate—and neither will PETA.
  • You may receive an income-tax deduction for the full market value of the stock.
  • If your stock is donated before December 31, your gift will be matched dollar for dollar—up to a total of $40,000—thanks to a generous PETA supporter.

Don’t worry—it’s easy! PETA has partnered with FreeWill to offer a free tool that provides step-by-step instructions and detailed information on donating stock to benefit your favorite charities and your own finances. You’ll be able to access the necessary forms, and the site will help you fill them out to complete your gift.

PETA’s Stock Matching-Gift Challenge

Shareholder resolutions are another way you can help animals with your stocks. PETA is a “strategic stockholder” in dozens of major corporations. We also work with supporters who have held stock in any company for at least three years—and who own at least $2,000 worth of stock in a company. These supporters help us submit resolutions that challenge cruel and speciesist corporate policies—so please stay in touch with us about your shareholder resolutions! If you or someone you know is interested in helping, contact us today, and if we find that a company you own stock in is abusing animals in any way, we will contact you to see whether you can take a few easy steps to help us submit a shareholder resolution in behalf of animals.

Click here to discover many other unique ways you can help animals during the holiday season.