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Are you ready to make a big difference for yourself, animals, and the Earth through simple day-to-day choices? PETA Prime has all the information you need to live a healthy, humane, and rewarding life.



  • Aug
  • 5

Video: How Does PETA President Ingrid Newkirk Really Feel About Walter Palmer?

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In an interview with CNN, PETA President Ingrid Newkirk calls out Cecil the lion’s killer and all trophy hunters.

  • Mar
  • 9

The Eight Secrets of How PETA Works

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“Racy” and “provocative” are just two words that are frequently used to describe PETA. President and cofounder Ingrid E. Newkirk reveals the method to PETA’s “madness.”

  • Mar
  • 5

The ‘Humane Meat’ Myth

Posted by at 8:30 PM | Permalink | No Comments

Whether this new month is coming in like a lion or a lamb, March 1 was National Pig Day, which, according to its cofounder, has been set aside “to accord the pig its rightful, though generally unrecognized, place” as a smart and social animal. George Clooney and his dear departed companion pig would agree. And […]

  • Dec
  • 28

See What PETA Accomplished for Animals in 2012—Now on to 2013!

Posted by at 5:55 AM | Permalink | No Comments

It was a truly great year for PETA—and for the many animals whose lives were improved and saved by the string of victories won over the past 12 months, all made possible by the vital support of its treasured members. A new year means new opportunities to help animals, and we all hope 2013 brings […]

  • Jan
  • 31

The Military Abuse Video You Haven’t Heard About

Posted by at 3:11 PM | Permalink | Comments (21)

Americans and Afghans alike are rightly outraged over a video circulating on the Internet that allegedly shows U.S. Marines urinating on Taliban corpses. Pentagon officials are scrambling to do damage control, fearing that the video will hinder peace talks, and military officials are promising that those involved will be punished to the highest extent. But […]

  • Dec
  • 20

Celebrate a Year of Victories for Animals

Posted by at 7:15 PM | Permalink | Comments (6)

We did it! With your help, PETA made 2011 a banner year for animals. Ringling was slapped with the largest fine in circus history for violations of the Animal Welfare Act. The Environmental Protection Agency adopted modern replacements for animal tests, saving millions of animals. Four laboratory workers were indicted on felony cruelty-to-animals charges as […]

  • Dec
  • 25

Happy Holidays!

Posted by at 5:40 AM | Permalink | Comments (2)

Well, Primers, it’s that time of the year again, and we would like to take this chance to extend our deepest thanks to all of you. Thank you, our dear readers, for your support, without which we would not be able to make this world a better place for animals. Thank you for your feedback and commentary […]

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