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Are you ready to make a big difference for yourself, animals, and the Earth through simple day-to-day choices? PETA Prime has all the information you need to live a healthy, humane, and rewarding life.


New Year

  • Jan
  • 19

PETA Prime Book Club: Let’s Get Cooking!

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According to recent studies, just 8 percent of people who make New Year’s resolutions actually achieve their goals. A third of us don’t even make it to the beginning of February before losing our resolve. Sound familiar? If you find yourself struggling to make good on your resolutions for 2015, here’s a tip: Start with […]

  • Dec
  • 31

Make a New Years Resolution to Turn Your Compassion Into Action

Posted by at 3:50 PM | Permalink | No Comments

There are many ways that you can get out in your community and make a difference for animals: Buy animal rights books to donate to your local library. Visit PETACatalog.com to purchase select books for your library at a 20 percent discount. Most library book donations are tax-deductible. Check with your library to find out […]

  • Jan
  • 2

Good reasons to be optimistic about 2013

Posted by at 6:28 AM | Permalink | No Comments

It was practically impossible to turn on the television in 2012 without hearing a whole lot of political bickering. And when the news wasn’t dominated by presidential campaign coverage, it was filled with devastating stories about mass shootings, natural disasters, deadly factory fires and other heartbreaking events. So it was easy to miss the positive […]

  • Dec
  • 28

See What PETA Accomplished for Animals in 2012—Now on to 2013!

Posted by at 5:55 AM | Permalink | No Comments

It was a truly great year for PETA—and for the many animals whose lives were improved and saved by the string of victories won over the past 12 months, all made possible by the vital support of its treasured members. A new year means new opportunities to help animals, and we all hope 2013 brings […]

  • Dec
  • 27

Easy, Useful, and Doable: My New Year’s Resolution

Posted by at 6:01 AM | Permalink | No Comments

Ordinarily, resolutions are far too ambitious. I mean, isn’t it pretty unreasonable to give up chocolate, especially the kind with hazelnuts in it? And if you buy an exercise bike, chances are, before long, it’s going to end up as a place to hang your laundry when the dryer is broken, or it’ll be posted […]

  • Dec
  • 24

Make Your 2013 Resolutions Animal-Friendly

Posted by at 4:44 PM | Permalink | 1 Comment

Out with the old and in with the new! New Year’s resolutions are all about the chance to start over and do things differently. You have an opportunity to make this year count for animals by dedicating one of your resolutions to helping them. Pick one or all of these resolutions and you’ll be on […]

  • Dec
  • 27

A New Year’s Eve Dog Rescue: How You Can Prevent Tragedy on December 31

Posted by at 5:31 AM | Permalink | Comments (4)

As people break into “Auld Lang Syne,” kiss, blow noisemakers, and raise a toast to the New Year, the noise of fireworks will be causing untold numbers of terrified dogs to flee from their backyards and even their homes. I’d like to raise a toast to my colleagues at PETA who bravely attempted to rescue […]

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