About PETA Prime
Are you ready to make a big difference for yourself, animals, and the Earth through simple day-to-day choices? PETA Prime has all the information you need to live a healthy, humane, and rewarding life.


Michelle Kretzer

  • Oct
  • 6

It’s Breast Cancer Awareness Month: Enough with the Pink—Go Green

Posted by at 1:15 PM | Permalink | Comments (6)

It’s October, which means that every store we stroll into and every website we visit is going to bombard us with pink tchotchkes “for the cure.” Well, forgive me if my home décor isn’t in the style of Barbie’s Dreamhouse®. It’s not that I don’t give a hoot about breast cancer—quite the contrary. My beloved […]

  • Aug
  • 18

PETA Is Turning 35! Join the Celebration of 35 Years of Victories for Animals

Posted by at 11:58 AM | Permalink | Comments (4)

Over the past 35 years, PETA has grown from two people in a spare room to the most powerful force for animal rights in the world—and it’s all because of the dedication of our members and supporters. As we toast decades of hard-hitting campaigns, headline-grabbing antics, and groundbreaking victories, longtime PETA and PETA Foundation staffers […]

  • Aug
  • 11

Show This to People Who Buy ‘Free-Range,’ ‘Organic,’ or ‘Humane’ Meat

Posted by at 11:44 AM | Permalink | Comments (2)
ultimate betrayal

You’re probably growing just as weary as I am of hearing people talk about buying “free-range eggs” and “organic meat” and claiming that they’re helping animals. It’s not their fault. As more people become aware of how animals suffer on farms and in slaughterhouses and demand change, meat and dairy companies are putting reassuring “humane” […]

  • Jun
  • 15

Want to Spend an Evening With Ingrid Newkirk?

Posted by at 3:25 PM | Permalink | 1 Comment
Minneapolis Naked Truth 021

Love her (as most compassionate people do) or hate her (as most people in animal-abusing industries do), there’s no denying that PETA President Ingrid Newkirk is a magnetizing firebrand for animal rights. She’s currently crisscrossing the country, meeting with animal advocates and abusers on their home turf during her speaking tour, “The Naked Truth: An […]

  • May
  • 8

Cow’s Milk is Bad Moos’ for Moms

Posted by at 9:56 AM | Permalink | No Comments

Let’s just clear this up: No one needs to drink cow’s milk. Ever. It’s a calorie-rich, nutrient-poor beverage that’s been linked to numerous illnesses, and consuming it hurts both human and bovine mothers. So what about all the health claims for milk that we’ve been hearing ever since we could walk? The story of milk […]

  • Apr
  • 8

Are You a SuperAger?

Posted by at 12:24 PM | Permalink | No Comments

Researchers at Northwestern University are trying to unlock the secrets of why some octogenarians have memory capabilities on a par with people 20 to 30 years younger, earning them the designation of “SuperAgers.” A recent study gave scientists some clues. SuperAgers’ brains appear to have a thicker anterior cingulate cortex, part of the brain involved […]

  • Mar
  • 10

Looking to Boost Your Brain Power?

Posted by at 3:02 PM | Permalink | No Comments

Trying to stay sharp? You might be interested in Lumosity, a company that specializes in “brain training” to help people sharpen or test their cognitive skills. The company offers brain games and other activities to help people maintain their focus and concentration. Of course, if you really want to boost your brain, it’s important to eat […]

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