About PETA Prime
Are you ready to make a big difference for yourself, animals, and the Earth through simple day-to-day choices? PETA Prime has all the information you need to live a healthy, humane, and rewarding life.



  • Jun
  • 24

The True Cost of Cheap Leather

Posted by at 9:33 AM | Permalink | Comments (8)

When a multistory building that housed several clothing factories collapsed in Bangladesh in 2013, killing more than 1,100 garment workers, the world got a rude awakening: Our cheap clothes come at a high cost to others. This issue is back in the news now that police in Bangladesh have filed formal murder charges against dozens […]

  • Oct
  • 22

Shed your skins

Posted by at 1:22 PM | Permalink | No Comments

This is the time of year when the fashion industry tries to convince us that we need to overhaul our wardrobes. Animal prints give way to plaids give way to moto jackets give way to nipped-waist suits. While fashion is ever-changing, style is constant. It’s a projection of who we are and how we want […]

  • Jan
  • 30

Nonviolence Extends to All Species

Posted by at 6:20 AM | Permalink | No Comments

Just mentioning the word “nonviolence” brings to mind two hallowed peace patriots: Gandhi and Martin Luther King Jr. There is some debate on whether nonviolence is the opposite of war, but in a world where animals are subjected to reprehensible degrees of violence every moment, almost exclusively at our hand, war is only the tip […]

  • Dec
  • 6

Bob Barker: Hollywood’s First Vegan Fashionisto?

Posted by at 7:27 PM | Permalink | No Comments

We all know that Bob Barker is a staunch animal defender who ended every episode of The Price Is Right with a reminder to “have your pet spayed or neutered.” But did you know that he stopped wearing leather more than 30 years ago? In an interview with StyleList.com, the iconic game-show host reveals that […]

  • Jun
  • 28

Goal for Animals! Red Cards to World Cup Countries for Cruelty

Posted by at 12:07 PM | Permalink | 1 Comment

I think that “The whole world is watching” was first chanted at Chicago’s anti-war protests in 1968, but I heard it while dressed as a sea turtle at the World Trade Organization protests and at many other large gatherings against injustice. Now I’m not one to argue that a sporting event can make a major […]

Recent Comments


The information and views provided here are intended for informational and preliminary educational purposes only. From time to time, content may be posted on the site regarding various financial planning and human and animal health issues. Such content is never intended to be and should never be taken as a substitute for the advice of readers' own financial planners, veterinarians, or other licensed professionals. You should not use any information contained on this site to diagnose yourself or your companion animals' health or fitness. Readers in need of applicable professional advice are strongly encouraged to seek it. Except where third-party ownership or copyright is indicated or credited regarding materials contained in this blog, reproduction or redistribution of any of the content for personal, noncommercial use is enthusiastically encouraged.