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Are you ready to make a big difference for yourself, animals, and the Earth through simple day-to-day choices? PETA Prime has all the information you need to live a healthy, humane, and rewarding life.



  • Sep
  • 4

Joan Rivers: A ‘Mad Diva’ Who Was Mad About Animals

Posted by at 6:36 PM | Permalink | Comments (2)

Joan Rivers was famous for her razor-sharp wit, but she had a soft spot for animals. She went everywhere with her dog, Spike, whom she credited with saving her from committing suicide after her husband’s death. Read more here.    

  • Mar
  • 17

New Nightclub Dress Code Proves That Fur Is Out

Posted by at 6:28 PM | Permalink | No Comments

Unless you follow fashion news, you may have missed a recent story out of the U.K. Mahiki, a London hotspot popular with celebrities and young Royals, announced that it is permanently banning fur. The landmark dress code sends a strong message to the city’s glitterati: It doesn’t matter who you are—if you wear fur, you’re […]

  • Dec
  • 12

‘Make It Work’ for Animals in Need and Meet Tim Gunn!

Posted by at 5:22 PM | Permalink | No Comments

Tim Gunn never misses an opportunity to expose the cruelty involved in the production of fur, wool, leather, and exotic skins, and if you support his Charitybuzz effort for PETA, you might just join him for lunch! Many people have learned about the various forms of cruelty that animals endure at the hands of the […]

  • Oct
  • 22

Shed your skins

Posted by at 1:22 PM | Permalink | No Comments

This is the time of year when the fashion industry tries to convince us that we need to overhaul our wardrobes. Animal prints give way to plaids give way to moto jackets give way to nipped-waist suits. While fashion is ever-changing, style is constant. It’s a projection of who we are and how we want […]

  • Feb
  • 7

You Don’t Have to Be a Great Vegan, Just a Good One

Posted by at 5:48 AM | Permalink | No Comments

So you have decided to join the world of the compassionate and go vegan! Good for you! Remember that going vegan is a journey, and if you fall, get up and try again. Not everyone goes vegan overnight. It took me a while to complete my journey. I would first have vegan meals, then “vegan […]

  • Aug
  • 14

Fur Falls Further out of Fashion

Posted by at 5:16 PM | Permalink | No Comments

In the latest blow to the fur industry, Israel’s Knesset is considering a near-total ban on the sale of fur items, excluding only those for religious or scientific purposes. Many compassionate countries—including Austria, Croatia, and the U.K.—have already banned fur farms, but Israel’s proposed law would take matters a step further, making it the first […]

  • Feb
  • 8

Canada’s Seal Slaughter Dying Off

Posted by at 6:16 PM | Permalink | Comments (48)
©Sea Shepherd Conservation Society

Since 1996, the Canadian government has poured millions of dollars a year into subsidizing the commercial seal slaughter and marketing the fur and flesh of baby harp seals. But all that money isn’t doing any good—the seal industry continues to collapse. Since the European Union banned the import of seal products in 2010, Canada has […]

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