Weekly Top 10

About PETA Prime Are you ready to make a big difference for yourself, animals, and the Earth through simple day-to-day choices? PETA Prime has all the information you need to live a healthy, humane, and rewarding life.



  • Apr
  • 26

Victory! Luxury-Hotel Retailer to Stop Stocking Products Made of Fur

Posted by at 9:31 AM | Permalink | Comments (5)

Think of it as taking stock—in a compassionate way. After learning from PETA about the cruelty inherent in the fur industry, the Sullivan Family of Companies pledged to stop buying products made of fur for its more than 65 gift shops and apparel stores in luxury hotels around the country. The Sullivan Family of Companies, […]

  • Feb
  • 21

Gassed En Masse: Why Kind People Don’t Wear Fur

Posted by at 6:57 PM | Permalink | Comments (55)

Imagine if, right in front of you, terrified, screaming animals were grabbed by their sensitive tails, roughly crammed into a metal drum—as many as 30 at a time—and crudely suffocated with dirty gas from a running engine. They fight for their lives until the very end. It’s gruesome, and no one wants to think about […]

  • Jan
  • 13

Fur-Farm Cruelty: Minks and Foxes Gassed en Masse

Posted by at 10:51 AM | Permalink | No Comments

A two-month PETA U.S. eyewitness exposé of Dillenburg Fur Farm, LLC, a massive fur farm in Wisconsin—the nation’s top mink-producing state—revealed that thousands of minks and scores of foxes were kept in rows of filthy, wire-floored cages until they were slaughtered—all so that their fur could be turned into coats and collars.

  • Sep
  • 4

Joan Rivers: A ‘Mad Diva’ Who Was Mad About Animals

Posted by at 6:36 PM | Permalink | Comments (2)

Joan Rivers was famous for her razor-sharp wit, but she had a soft spot for animals. She went everywhere with her dog, Spike, whom she credited with saving her from committing suicide after her husband’s death. Read more here.    

  • Mar
  • 17

New Nightclub Dress Code Proves That Fur Is Out

Posted by at 6:28 PM | Permalink | No Comments

Unless you follow fashion news, you may have missed a recent story out of the U.K. Mahiki, a London hotspot popular with celebrities and young Royals, announced that it is permanently banning fur. The landmark dress code sends a strong message to the city’s glitterati: It doesn’t matter who you are—if you wear fur, you’re […]

  • Dec
  • 12

‘Make It Work’ for Animals in Need and Meet Tim Gunn!

Posted by at 5:22 PM | Permalink | No Comments

Tim Gunn never misses an opportunity to expose the cruelty involved in the production of fur, wool, leather, and exotic skins, and if you support his Charitybuzz effort for PETA, you might just join him for lunch! Many people have learned about the various forms of cruelty that animals endure at the hands of the […]

  • Oct
  • 22

Shed your skins

Posted by at 1:22 PM | Permalink | No Comments

This is the time of year when the fashion industry tries to convince us that we need to overhaul our wardrobes. Animal prints give way to plaids give way to moto jackets give way to nipped-waist suits. While fashion is ever-changing, style is constant. It’s a projection of who we are and how we want […]

Recent Comments


The information and views provided here are intended for informational and preliminary educational purposes only. From time to time, content may be posted on the site regarding various financial planning and human and animal health issues. Such content is never intended to be and should never be taken as a substitute for the advice of readers' own financial planners, veterinarians, or other licensed professionals. You should not use any information contained on this site to diagnose yourself or your companion animals' health or fitness. Readers in need of applicable professional advice are strongly encouraged to seek it. Except where third-party ownership or copyright is indicated or credited regarding materials contained in this blog, reproduction or redistribution of any of the content for personal, noncommercial use is enthusiastically encouraged.