About PETA Prime
Are you ready to make a big difference for yourself, animals, and the Earth through simple day-to-day choices? PETA Prime has all the information you need to live a healthy, humane, and rewarding life.



  • Oct
  • 12

It Was a Message Heard ‘Round the World

Posted by at 11:57 AM | Permalink | Comments (3)

Last month, in his historic U.N. address, Pope Francis put the campaign for the Earth back on the front page, asserting that “a true ‘right of the environment’ does exist.” The pontiff not only reiterated the call for action that he had sounded earlier this year in his sweeping encyclical on the environment but also […]

  • Sep
  • 15

Why Your Grandchildren Will Probably Be Vegan

Posted by at 2:52 PM | Permalink | 1 Comment

PETA’s 2014 Sexiest Vegan Over 50 winner Ed Ozols’ beautifully written article about the environment and being vegan may inspire you to go vegan, if you’re not already … and enter this year’s contest!  Tonight’s rain is falling lightly on the forest floor, and the Earth responds by giving up her spicy scents. I’ve breathed […]

  • Jun
  • 24

The True Cost of Cheap Leather

Posted by at 9:33 AM | Permalink | Comments (8)

When a multistory building that housed several clothing factories collapsed in Bangladesh in 2013, killing more than 1,100 garment workers, the world got a rude awakening: Our cheap clothes come at a high cost to others. This issue is back in the news now that police in Bangladesh have filed formal murder charges against dozens […]

  • Oct
  • 9

Are You a Meat-Eating ‘Environmentalist’? Think Again

Posted by at 12:07 PM | Permalink | No Comments

PETA has long said that you can’t be a meat-eating environmentalist, and an alarming new study shows that we have no time to waste in ditching chicken kebabs and steak sandwiches and choosing humane veggie burgers and falafel instead. According to the Worldwatch Institute, our appetite for meat is taking a tremendous toll on precious […]

  • Apr
  • 17

Join the Food Revolution Summit!

Posted by at 1:19 PM | Permalink | Comments (2)

Few issues have as great an impact on animals, the environment, and your health as the modern American diet. From the intense suffering of billions of chickens, pigs, and other animals on factory farms to the huge health-care costs of treating heart disease, diabetes, cancer and the multitude of other sometimes fatal ailments that frequently […]

  • Mar
  • 18

Fashion Icon Vivienne Westwood Gets Her Toes Wet in Vegetarian Campaign

Posted by at 5:17 PM | Permalink | No Comments

In honor of World Water Day, Vivienne Westwood has forgone fashion in  favor of her birthday suit in a new video about the meat industry’s depletion of  world water supplies. “I am an eco-warrior, but I take long showers with a clean  conscience because I’m vegetarian,” says Westwood as she bathes in the video. An […]

  • Dec
  • 30

Healthy Body, Healthy Earth: Go Green!

Posted by at 12:21 PM | Permalink | No Comments
pveg_misc_food_plated_vegan_food_3_2013_002 (2)

Need some more reasons to be happy that you’re vegan (or some motivation to stick to your New Year’s resolution to give meat, eggs, and dairy products the boot)? Check out these recent stories from the news: Consumer Reports tested more than 300 raw chicken breasts from stores nationwide and found high levels of bacteria, including […]

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