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Are you ready to make a big difference for yourself, animals, and the Earth through simple day-to-day choices? PETA Prime has all the information you need to live a healthy, humane, and rewarding life.



  • Nov
  • 4

Empathy: Why It Matters, and How to Get It

Posted by at 3:17 PM | Permalink | Comments (2)
Empathy book

Empathy, according to cultural thinker Roman Krznaric, is “an ideal that has the power both to transform our own lives and to bring about fundamental social change. Empathy can create a revolution.” And the good news is that, unless you fall into the 2 percent of the general population who completely lack empathy (i.e., psychopaths), […]

  • Nov
  • 8

Yawn, and Your Dog Yawns With You

Posted by at 7:09 PM | Permalink | No Comments

We’ve all been there: We’re with our loved ones when suddenly someone’s mouth stretches wide open, their eyes squint shut, and they draw a long, loud breath. Despite our best efforts, our mouths begin to tug open, and before we know it, we’re in a full-on yawn, too, trying to force out words that sound […]

  • Feb
  • 22

Are Speciesists Stupid?

Posted by at 3:34 PM | Permalink | Comments (8)
Are speciests stupid?

Excuse me for stating the obvious, but racists are dumb. That’s not just my opinion. It’s the conclusion of a provocative new study published in the journal Psychological Science. Gordon Hodson, a psychologist at Brock University in Ontario, and his colleagues found that children with low intelligence are more likely to grow up to be […]

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