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Are you ready to make a big difference for yourself, animals, and the Earth through simple day-to-day choices? PETA Prime has all the information you need to live a healthy, humane, and rewarding life.


caring consumer

  • May
  • 29

Tips for Humane, Nontoxic Ant Control

Posted by at 10:00 AM | Permalink | 1 Comment

Just in time for summer, PETA Prime is offering tips on how to keep ants outside the house without using toxic chemicals. So before they reach for the ant traps or bug spray or call the exterminator, homeowners should know that the toxic chemicals that kill ants are also harmful to humans and that scientific […]

  • Dec
  • 11

Swipe Cruelty Away While Shopping!

Posted by at 10:59 AM | Permalink | No Comments

Having found the perfect item that your friend will just love, you make your way to the cashier at the head of the busy department store. After patiently waiting, you find yourself at the front of the line, face to face with a lanyard-clad sales attendant with a smile. A bit of chitchat passes between […]

  • Dec
  • 4

This Holiday Season, Don’t Buy Into Cruelty

Posted by at 1:35 PM | Permalink | Comments (2)

Now that the holiday shopping season is officially here, you’re no doubt making a list and checking it twice. While many shoppers go for bargains and convenience, I urge caring consumers to make sure that they’re also spending their hard-earned cash with compassion in mind – by looking beyond the label on that sweater or […]

  • Nov
  • 12

Fewer Cosmetics Tests on Animals in China?

Posted by at 12:12 PM | Permalink | Comments (3)

In a new development, the China Food and Drug Administration (CFDA) has made a decision that could allow some cosmetics companies to stop conducting cruel, archaic tests on animals and switch to modern, humane testing methods. The CFDA has given companies that manufacture cosmetics within China’s borders the go-ahead to submit their own data on […]

  • Jan
  • 23

Fire and Light: Environment- and Animal-Friendly Dishware

Posted by at 5:36 AM | Permalink | Comments (3)

Wikipedia defines bone china as “a type of porcelain body first developed in Britain in which calcined cattle bone (bone ash) is a major constituent.” That certainly doesn’t sound like something I want to serve my delicious vegan meals on! As an ethical vegan first and an environmentalist second, I try to make certain that […]

  • Aug
  • 8

Consumers Can Convince Companies to Do the Right Thing

Posted by at 12:37 PM | Permalink | No Comments

Never doubt the power of the consumer. When the hip cosmetics company Urban Decay—whose policy against testing on animals is part of its brand—announced plans to begin selling its products in China, where cruel and deadly animal tests are required by the government, disappointed consumers took action. Thousands of them flooded Urban Decay’s headquarters with […]

  • May
  • 11

Help Animals in Labs Now—Here’s How

Posted by at 2:05 PM | Permalink | Comments (9)

More than 100 million animals are killed in laboratories across the United States each year—and many of them suffer miserably before they die. This is why it is so important for each of us to take action to bring an end to the misguided practice of subjecting animals to cruel and archaic experiments. The good […]

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