Weekly Top 10

About PETA Prime Are you ready to make a big difference for yourself, animals, and the Earth through simple day-to-day choices? PETA Prime has all the information you need to live a healthy, humane, and rewarding life.



  • Apr
  • 28

Why the Heir to the Baskin-Robbins Empire Doesn’t Eat Ice Cream

Posted by at 9:40 AM | Permalink | No Comments

If John Robbins’ last name sounds familiar to you, it may be because his father was one of the founders of the world’s largest ice cream company, Baskin-Robbins. Robbins was groomed from a young age to help take over the family business—he even grew up with an ice cream cone–shaped swimming pool in the backyard. […]

  • Apr
  • 27

Why This Classically Trained Pastry Chef Went Raw

Posted by at 10:22 AM | Permalink | 1 Comment

Today, Vikki Sgro-Konopka is a raw vegan who whips up delectable French desserts from unlikely sounding ingredients, but it took a health crisis to get her to change her lifestyle. Vikki grew up as part of a big Italian family in Philadelphia. Food was everywhere, all the time, and holiday dinner tables overflowed with dairy-laden […]

  • Apr
  • 21

Get Expert Advice From Doctors Dean Ornish, Neal Barnard, and Many More—for FREE

Posted by at 11:27 AM | Permalink | Comments (2)
Food Rev Summit460

What do primatologist Jane Goodall, U.S. Sen. Cory Booker, Dr. Dean Ornish, and Farm Sanctuary co-founder Gene Baur have in common? They’re all participating in the fifth annual Food Revolution Summit, a free weeklong online event taking place from April 30 to May 8, during which renowned author John Robbins will discuss the future of […]

  • Apr
  • 15

PETA Prime Exclusive: Interview With Cafe Sunflower Chef Shawain Whyte

Posted by at 9:36 AM | Permalink | Comments (6)

Atlanta’s celebrated Cafe Sunflower is a dining hot spot, and everyone from Ludacris to Liam Hemsworth is a fan. Much of the restaurant’s popularity is owed to Shawain Whyte, a passionate and creative young chef from Jamaica who has been cooking since he was a child. Shawain came to the States for an internship with […]

  • Apr
  • 8

Are You a SuperAger?

Posted by at 9:24 AM | Permalink | No Comments

Those of us who haven’t recently measured the thickness of our cortices don’t know whether we’ll have the predisposition to become SuperAgers or not, but there are things that we can do to help our brains stay sharp. Harvard Medical School recommends that people continue learning and challenging their brains—but that doesn’t mean we have […]

  • Mar
  • 25

For Healthy Bones, Go Nuts

Posted by at 9:26 AM | Permalink | 1 Comment

Studies left and right are proving that the milk mustaches in those “Got Milk?” ads are covering up more than upper lips. The desperate dairy industry is using a massive advertising campaign to promote its product as healthy. But it seems that the answer to healthy bones may lie in beans, nuts, and grains. Numerous […]

  • Mar
  • 4

New Study Finds That Going Vegan Can Slash Risk of Prostate Cancer

Posted by at 9:44 AM | Permalink | No Comments

PETA UK’s blog reports on a study funded by the World Cancer Research Fund that found that men who avoided meat, dairy and eggs reduced their risk of developing the disease by a third.

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