Weekly Top 10

About PETA Prime Are you ready to make a big difference for yourself, animals, and the Earth through simple day-to-day choices? PETA Prime has all the information you need to live a healthy, humane, and rewarding life.

PETA Business Friends


  • Oct
  • 20

I Want Candy!

Posted by at 8:00 AM | Permalink | No Comments

When I was a kid, candy was my favorite food group. Lollipops, gummy bears, taffy, jelly beans—you name it. If it had sugar in it, I would eat it, no questions asked. Now that I’m vegan and (ahem) a little older, my palate is a bit more sophisticated. But just because I’ve traded in candy […]

  • Oct
  • 11

Animal-Friendly and Affordable? It’s in the Bag!

Posted by at 9:00 AM | Permalink | No Comments
jean & jax

Shoppers looking for luxury, leather-free handbags for fall—minus the hefty price tag that typically accompanies designer originals—have a new option. Shop the fall collection from PETA Business Friend, jeane & jax—featuring double-zip wallets, fringe cross-body bags, fold-over clutches with chain trim, quilted totes, and more—online. jeane & jax founder and designer Silvia Gallo explains that her company […]

  • Sep
  • 29

4 Inspiring Quotes From ‘A Plea for the Animals’

Posted by at 2:53 PM | Permalink | Comments (3)

Matthieu Ricard’s new book, A Plea for the Animals, is an eloquent and impassioned appeal to humans to extend respect and compassion to all living beings, without limits. As Ricard stresses throughout his book, if we truly believe in kindness and ethical conduct, then the “right to live and not suffer cannot be the exclusive […]

  • Aug
  • 12

7 Must-Have Vegan Cookbooks

Posted by at 9:00 AM | Permalink | Comments (5)
Robertos cooking

When I stopped eating animals more than 25 years ago, many vegan cookbooks (when you could even find them) were a little uninspiring. They often seemed to have one goal: convince meat-eaters that they could still enjoy their favorite carnivorous dishes, with a few substitutions. I like “fish” tacos and Philly cheesesteaks as much as […]

  • Aug
  • 10

How Cats Can Teach Us to Live With Mindfulness and Joy

Posted by at 9:00 AM | Permalink | 1 Comment

Ingrid King, founder of the award-winning blog The Conscious Cat, believes that “animals come into our lives to teach us. First and foremost, they teach us about unconditional love. But they also teach us to stretch and grow, to reach beyond our self-imposed limits, and to expand our consciousness.” In her new book, Purrs of […]

  • Jul
  • 29

Prime Contest: Win Some Bling for Your Best Friend

Posted by at 9:36 AM | Permalink | Comments (11)
best friends

Claire Chew believes that we should “cherish, celebrate and commemorate” the animals in our lives, and she started her company, Luxepets, in honor of her beloved dog Sophie to help clients do just that. For fashionable four-legged friends, Luxepets offers an array of whimsical charms and ID tags—from St. Francis to a lucky buddha—and chic […]

  • Jul
  • 15

Are Speciesists Stupid?

Posted by at 10:31 AM | Permalink | Comments (15)

Excuse me for stating the obvious, but racists are dumb. That’s not just my opinion. It’s the conclusion of a provocative study published in the journal Psychological Science. Gordon Hodson, a psychologist at Brock University in Ontario, and his colleagues found that children with low intelligence are more likely to grow up to be racist […]

Recent Comments


The information and views provided here are intended for informational and preliminary educational purposes only. From time to time, content may be posted on the site regarding various financial planning and human and animal health issues. Such content is never intended to be and should never be taken as a substitute for the advice of readers' own financial planners, veterinarians, or other licensed professionals. You should not use any information contained on this site to diagnose yourself or your companion animals' health or fitness. Readers in need of applicable professional advice are strongly encouraged to seek it. Except where third-party ownership or copyright is indicated or credited regarding materials contained in this blog, reproduction or redistribution of any of the content for personal, noncommercial use is enthusiastically encouraged.