Weekly Top 10

About PETA Prime Are you ready to make a big difference for yourself, animals, and the Earth through simple day-to-day choices? PETA Prime has all the information you need to live a healthy, humane, and rewarding life.


  • Dec
  • 18

7 Cookbooks for Everyone on Your List … and Our Gift to You

Posted by at 9:43 AM | Permalink | Comments (4)
mastering art of vegan cooking

It’s an exciting time to be vegan. In the past year, we’ve seen an abundance of creative cookbooks for vegans of all stripes—whether you’re a complete novice or a sophisticated foodie, a hands-on DIY diva or someone who prefers to relax and read about others’ culinary adventures. Cookbooks make great gifts, and no matter who […]

  • Nov
  • 4

Empathy: Why It Matters, and How to Get It

Posted by at 3:17 PM | Permalink | Comments (2)
Empathy book

Empathy, according to cultural thinker Roman Krznaric, is “an ideal that has the power both to transform our own lives and to bring about fundamental social change. Empathy can create a revolution.” And the good news is that, unless you fall into the 2 percent of the general population who completely lack empathy (i.e., psychopaths), […]

  • Sep
  • 28

Meet the Grand-Prize Winner of PETA’s 35th Anniversary Gala Contest

Posted by at 1:31 PM | Permalink | Comments (10)

Nettie Schwager from Corvallis, Oregon, will be rubbing shoulders with the likes of Paul McCartney when she heads to Hollywood on September 30 to attend PETA’s 35th Anniversary Gala. Nettie won two tickets to the star-studded gala for her lifelong commitment to helping animals, which includes leafleting (she’s given away 54,000 booklets about vegan eating!), […]

  • Aug
  • 31

7 Must-Have Vegan Cookbooks

Posted by at 3:47 PM | Permalink | Comments (3)
Robertos cooking

When I stopped eating animals more than 25 years ago, many vegan cookbooks (when you could even find them) were a little uninspiring. They often seemed to have one goal: convince meat-eaters that they could still enjoy their favorite carnivorous dishes, with a few substitutions. I like “fish” tacos and Philly cheesesteaks as much as […]

  • Aug
  • 19

Why I’m Boiling Mad About This Summertime Ritual

Posted by at 12:10 PM | Permalink | Comments (7)
Lobsters languishing in the tank of the claw machine. The lobsters were surrendered to CAP from a Virginia Beach restaurant, where they were part of a claw machine game in which customers paid $3 to try to catch a lobster. The lobsters were liberated back into the ocean.

When did boiling animals alive become an acceptable summer pastime? I’m referring, of course, to the gruesome but widespread practice of dropping live lobsters and crabs into pots of scalding water, ignoring their frantic attempts to escape and calling it dinner. Kind people who would never dream of doing such a thing to any other […]

  • Jul
  • 23

PETA Prime Book Club Turns 1 … and Guess Who’s Helping Us Celebrate

Posted by at 11:33 AM | Permalink | Comments (3)

Last year about this time, PETA Prime kicked off our very own book club with Ellen Kanner‘s wise and witty book Feeding the Hungry Ghost. In the past year, we’ve spotlighted everything from kids’ books and cookbooks to books about clever crows, dejected dogs, and extraordinary elephants. If you haven’t already joined the book club, […]

  • Jun
  • 24

The True Cost of Cheap Leather

Posted by at 9:33 AM | Permalink | Comments (8)

When a multistory building that housed several clothing factories collapsed in Bangladesh in 2013, killing more than 1,100 garment workers, the world got a rude awakening: Our cheap clothes come at a high cost to others. This issue is back in the news now that police in Bangladesh have filed formal murder charges against dozens […]

Recent Comments


The information and views provided here are intended for informational and preliminary educational purposes only. From time to time, content may be posted on the site regarding various financial planning and human and animal health issues. Such content is never intended to be and should never be taken as a substitute for the advice of readers' own financial planners, veterinarians, or other licensed professionals. You should not use any information contained on this site to diagnose yourself or your companion animals' health or fitness. Readers in need of applicable professional advice are strongly encouraged to seek it. Except where third-party ownership or copyright is indicated or credited regarding materials contained in this blog, reproduction or redistribution of any of the content for personal, noncommercial use is enthusiastically encouraged.