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Are you ready to make a big difference for yourself, animals, and the Earth through simple day-to-day choices? PETA Prime has all the information you need to live a healthy, humane, and rewarding life.

  • Sep
  • 30

Can Slaughterhouse Design Curtail Violence?

Posted by at 5:01 PM | Permalink | No Comments
MoMa book

The Museum of Modern Art (MoMA) has released a book titled Design and Violence, which includes a thought-provoking contribution by PETA President Ingrid Newkirk. Her essay, “Serpentine Ramp (Temple Grandin),” explores how slaughterhouse design can either intensify or alleviate animal suffering. That’s right: A book published by a popular and prestigious art museum includes a […]

  • Aug
  • 13

PETA Celebrates Milestone Anniversary

Posted by at 11:47 AM | Permalink | Comments (3)

On August 21, PETA will celebrate its 35th birthday. Through the years, PETA has exposed animal abuse in numerous circuses, laboratories, and slaughterhouses and on fur farms; shut down abusive facilities; cleaned up substandard animal shelters; helped schools find alternatives to dissection; and provided millions of people with information on vegan living, companion animal care, […]

  • Aug
  • 5

Eat Meat-Free Meals for a Longer Life

Posted by at 11:53 AM | Permalink | 1 Comment

Women tend to outlive men. That’s just how it is. But a new study from the University of Wisconsin–Madison suggests that this wasn’t always the case. Both men and women born in the 19th century had similar life expectancies—much shorter than men and women born in the 20th century. It wasn’t until the late 19th […]

  • Jul
  • 29

A Must-Read for New Vegans

Posted by at 11:42 AM | Permalink | No Comments

I sure could have used the new book Letters to a New Vegan: Words to Inform, Inspire, and Support a Vegan Lifestyle when I went vegan 23 years ago, after receiving a mailing from PETA. The book might have made my first few weeks as a vegan less … well, clumsy. It’s full of wise […]

  • Jul
  • 27

The Top 10 Vegetarian-Friendly Major League Ballparks

Posted by at 11:59 AM | Permalink | No Comments

Why settle for popcorn and peanuts when you can score vegan cheesesteak, vegetable sushi, black-bean burgers, veggie dogs and other fantastic plant-based fare while you’re watching your favorite players round the bases?

  • Jun
  • 30

These Arizonians Are True Heroes for Animals

Posted by at 1:06 PM | Permalink | 1 Comment
Phoenix Naked Truth 005

When PETA President Ingrid Newkirk was in Phoenix as part of her nationwide Naked Truth speaking tour, she had the opportunity to recognize two wonderful individuals who help animals in very different—but equally inspiring—ways: Arizona State University (ASU) student Katherine Gross and chef Damon Brasch, who owns two local vegan restaurants. Katherine Gross Katherine is […]

  • Apr
  • 22

Worried About Hot Flashes? Go Vegan!

Posted by at 4:28 PM | Permalink | Comments (2)

A new study showing that some women can suffer from hot flashes for up to 14 years has a lot of women breaking into a cold sweat. But there’s really no need to panic. There are natural ways to eliminate or diminish hot flashes and other symptoms of menopause, including by eating low-fat vegan foods […]

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