Weekly Top 10

About PETA Prime Are you ready to make a big difference for yourself, animals, and the Earth through simple day-to-day choices? PETA Prime has all the information you need to live a healthy, humane, and rewarding life.

PETA Business Friends


  • Jul
  • 25

Vegans Over 50: Show the World That Compassion Is Sexy!

Posted by at 8:32 AM | Permalink | No Comments
LInda and Roger 500

Fun, fit, sexy, and compassionate Linda and Roger are our 2015 Sexiest Vegans Over 50. Now we’re looking for the next Sexiest Vegan Over 50 man and woman. Is that you? If you’re a vegan over 50 who wants to show the world that speaking out for animals is sexy, enter PETA’s “Sexiest Vegan Over 50” […]

  • Jul
  • 20

To Serve Animals or to Serve Animals?

Posted by at 3:31 PM | Permalink | No Comments
PigRuby2 500

One of the world’s largest animal shelters was hosting its annual gala fundraiser in New York. Since the menu was not listed, I called the event coordinator and said that I’d like to attend but was curious to know what food was being served. She said that it was “vegetarian” and then added that the […]

  • Jul
  • 19

Why You Should Come to the Duchy of Lauenburg on Your Next Vacation

Posted by at 2:54 PM | Permalink | 1 Comment

Welcome to my home in southeastern Schleswig-Holstein, a region known as the Duchy of Lauenburg that’s situated between the wonderful cities of Hamburg and Lübeck! It’s romantic and beautifully rural. Its gently rolling landscape boasts lakes, forests, and the Elbe River, making it the perfect place to relax. You can visit cozy coffee shops and […]

  • Jul
  • 12

Buried Alive For a Summertime Trinket

Posted by at 1:48 PM | Permalink | Comments (14)

As the summer beach season heats up, walk into almost any large seaside souvenir shop, and you’re likely to see them: live hermit crabs in brightly painted shells being sold to tourists who have no idea how to care for them. Save your money and the crabs—don’t buy one. Hermit crabs are miserable in captivity, […]

  • Jul
  • 7

Eagle in Disguise

Posted by at 2:18 PM | Permalink | Comments (5)

I was only 7, and even though I had everything that my heart desired, I always felt that something was missing in my life, until the day when I realized what it was: a companion animal to share my life with. I begged my parents for one many, many times, but they didn’t believe in […]

  • Jun
  • 21

Your Dog Would Like You to Read This, Please …

Posted by at 8:07 AM | Permalink | Comments (2)

As a longtime PETA supporter and cofounder of Adopt-a-Pet.com, Amy Luwis is probably one of the most enthusiastic animal advocates you’re likely to meet. This author, cartoonist, and activist puts her words and edgy artistic talents into action for animals, and she’s created cartoons for PETA, the Doris Day Animal Foundation, and others. It’s safe […]

  • Jun
  • 7

The Birth of an Advocate

Posted by at 3:43 PM | Permalink | Comments (6)

Like many of my fellow animal lovers, I arrived on the doorstep of advocacy because of various life experiences. Some of them, like the feelings of love and connection that I’ve shared with my animal companions, are joyful. Other memories are not quite so tender. There is one that, although painful, has not left me […]

Recent Comments


The information and views provided here are intended for informational and preliminary educational purposes only. From time to time, content may be posted on the site regarding various financial planning and human and animal health issues. Such content is never intended to be and should never be taken as a substitute for the advice of readers' own financial planners, veterinarians, or other licensed professionals. You should not use any information contained on this site to diagnose yourself or your companion animals' health or fitness. Readers in need of applicable professional advice are strongly encouraged to seek it. Except where third-party ownership or copyright is indicated or credited regarding materials contained in this blog, reproduction or redistribution of any of the content for personal, noncommercial use is enthusiastically encouraged.