About PETA Prime
Are you ready to make a big difference for yourself, animals, and the Earth through simple day-to-day choices? PETA Prime has all the information you need to live a healthy, humane, and rewarding life.

  • Nov
  • 2

Win a Copy of the New ‘Crossroads’ Cookbook

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Earlier, we whet your appetite with an interview with Tal Ronnen, the chef at Crossroads—an upscale all-vegan Los Angeles eatery that’s earning rave reviews from herbivores and carnivores alike—and the author of a brand-new cookbook, also called Crossroads. Now, we’re making things really interesting by telling you about a chance to win your very own […]

  • Nov
  • 2

Crossroads Chef Tal Ronnen Talks ‘Seafood,’ Vegan Cheese, and the Vegetable Everyone Should Be Eating

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Excerpted from Crossroads by Tal Ronnen with Scot Jones (Artisan Books). Copyright © 2015. Photographs by Lisa Romerein.

Chef Tal Ronnen may be most famous for preparing food for Oprah’s 21-day vegan cleanse and for catering Ellen DeGeneres’ and Portia de Rossi’s vegan wedding, but his popular Los Angeles restaurant, Crossroads, is quickly gaining fame in its own right. It’s a beautifully appointed restaurant (yes, that’s an authentic Toulouse-Lautrec print on the wall) […]

  • Oct
  • 30

Keep Your Cat Indoors on Halloween and All Year Round

Posted by at 10:15 AM | Permalink | Comments (2)

When my mom was a little girl, she had a favorite black cat named Midnight. He was one of more than a dozen former strays who had wandered into the family’s life, drawn by the abundance of cat food that was always set out on the front porch. Occasionally, one of the cats would mysteriously […]

  • Jul
  • 16

But My Doctor Said I Should Eat Fish …

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Open any health or women’s magazine, and you’ll eventually come across a recommendation to “eat more fish.” Fish perplexingly continues to be touted as a “health food,” despite the fact that many of the species that people commonly consume-most notably tuna-are contaminated with mercury and other toxins. So why is it considered “healthy”? Because-compared to […]

  • Jun
  • 2

How to Live to 100

Posted by at 10:11 AM | Permalink | Comments (2)
The Blue Zones

National Geographic Society researcher Dan Buettner has traveled all over the world to find the secret to long life—and he’s pretty sure that he’s found it. After analyzing reams of data, he and his team identified five clusters around the world, called “Blue Zones,” where people not only live longer but also live better: Ikaria, […]

  • Mar
  • 27

Iris Was a Prisoner in Solitary Confinement for Years—Until Now

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Imagine being confined in a dark windowless cell that measures approximately 8 feet by 16 feet, roughly the size of a walk-in closet. Iris didn’t have to imagine it. That’s where the 32-year old chimpanzee was found at Chestatee Wildlife Preserve & Zoo, a seedy roadside zoo in Georgia.

  • Nov
  • 10

The Joys of Adopting a Senior Animal Companion

Posted by at 9:08 AM | Permalink | Comments (4)

November is “Adopt a Senior Pet” Month, and as anyone who has adopted an older animal can tell you, age is just a number. Furry seniors still have a lot of life—and love—left. Just ask anybody who has met Pepsi or Itchy. Like so many homeless animals, Pepsi lost his home through no fault of […]

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